Role: Motion Designer · Video Editor · Colorist · Sound Designer
SimplePractice is a practice management platform trusted by 250,000+ mental health providers. I helped define the motion language of the brand and developed the guidelines that inform our internal video team and external contractors. From product UI animations to paid ads to campaign launches, everything I make is built to be consistent, scalable and ever evolving.
Built to launch features and drive awareness while staying true to the brand's visual language.
Campaign Animations
Designed to communicate feature value quickly and clearly.
Product UI Animations
Performance-focused cuts for paid social and digital channels.
Paid Ads
Brand animations and ambient visuals brought to life for the SimplePractice booth at industry conferences.